Official mobile
The challenge
To develop a mobile service for the fans’ community of the most famous soccer club in the world. Real Madrid CF wants to increase its digital business and relies on Telecoming to develop, distribute and monetize an exclusive service in Europe, Africa, Middle East, APAC and LATAM through mobile operators.
The service
Real Madrid Zone is the official mobile service of the Club distributed in 17 countries with exclusive series, daily news from the Club and unique VR / 360° content. The service is a complete ads-free football service, offering premium TV shows and news of the latest highlights related to the team. It includes a full VoD section of the Club, with exclusive documentaries only available on Real Madrid Zone. The best digital experience for fans!
The results
Over 1,000 videos
published in the service
Live TV Broadcasting
Distributed
in 17 countries
Exclusive series
and documentaries
Dedicated profile sections for each football player
Amazon AI Rekognition Technology for content automation
Real-time stats of every match
Virtual Reality and immersive experiences
