MONETIZING SPORTS AUDIENCES THROUGH MOBILE TECHNOLOGY
We are a sportech company specializing in developing and distributing mobile experiences for sports fans.
We leverage fans’ emotional connection with their passion because we understand the potential of these communities. Mobile sports fans are more than just spectators: they are loyal, emotional and highly interactive.
Our entertainment services built around the sports experience are an excellent opportunity for clubs, leagues and organizations to create new connections, increase fan communities and monetize this fantastic audience through mobile billing.
WHY
We believe fandom owns the power in the sports industry.
HOW
We imagine and develop memorable digital experiences for those sports fans.
WHAT
We create and distribute the best sports entertainment and information services for mobile consumption.
We are experts in creating communities of subscribers who pay each month to enjoy mobile experiences related to sports.
Subscription-based businesses allow organizations to maintain a regular revenue stream. This model is perfect for the sports industry because the connection with the brand (club, athlete, competition) exists before accepting any paying subscription. Payment is a natural evolution of that user-business connection that generates deeper relationships with the fan community.
We have successfully developed services for different sports brands interested in monetizing their communities by turning them into profitable sources of recurring income.
Stay tuned!
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Email marketing is a fundamental part of an e-commerce strategy. It is through it that the communication between the company and consumers will be validated. In fact, the user must accept to be part of the company’s contact list, which already ensures a certain authority. Want to know some of the main benefits of email marketing for e-commerce? Enjoy reading!
World Football Summit Africa kicks off tomorrow!
Telecoming is looking forward to the WFS in Durban, South Africa, on 16-17 November. It is the largest international event for the African football industry, bringing together the most influential professionals to discuss the most relevant topics and generate business opportunities.
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In recent years, the advertising industry has had to reinvent itself. The recent pandemic, coupled with the latest technological innovations, has led industry professionals to invest in new ideas. Challenges, though, are the signposts of progress. AdTech evolves during these challenging times by revitalizing seemingly outdated channels and bringing new ones to the scene. Let’s explore the technologies the market will focus on in the next few years!
How football clubs can gain competitive advantage in Africa by offering mobile-first experiences
What are the pillars of an optimal monetization strategy, and why will mobile-first experiences provide competitive advantages in the African regions? Patricia Peiró, Chief Strategy Officer at Telecoming, talks with the World Football Summit organization about the role of Telecoming in helping football clubs monetize the support of their fans. Below is a sneak peek of the interview.
