The Inspirational 2024 awards gala was held on October 15th and 16th at the Círculo de Bellas Artes. It was attended by 1400 participants and 2000 people connected via streaming. Organized by the Interactive Advertising Bureau (IAB), Inspirational is one of the benchmark events in the digital marketing and communication industry. The aim of Inspirational is to promote and raise awareness of digital quality and excellence, highlighting projects that inspire, trends and new paths.

This year, under the slogan ‘Embrace the monster’, participants were invited to face the unknown and see evolution not as a danger, but as an opportunity. “We live in an age where innovation is perceived as a threat and uncertainty frightens us. However, our mission is to make us understand possible futures and integrate them into the present, inspiring and disseminating without fear of change”, this is how the IAB explained its perspective for the present edition.

The gala was divided into six thematic areas: Content & Connected Media sponsored by Utiq, AI & Data sponsored by Adevinta Spain, Digital Business sponsored by Ogury, Entertainment & Gaming sponsored by Amazon Ads, Next & Innovation sponsored by Google, and Retail Media & Ecommerce sponsored by GroupM.

Carlos Sánchez, Partner & CEO of Be a Lion and President of IAB Spain reflected on the event: “We are very proud of the successes achieved in this edition of Inspirational, in terms of participation in the Awards and the audience gathered in the series of conferences and Inspirational Night, where we have once again managed to make the best Inspirational in history.”

The great winner of the night was El robo de fin de año, by CYW & Havas Media in collaboration with Havas Play for Estrella Galicia and Netflix. It was awarded with the International Grand Prix and with the gold in the Disruptive Ideas category. From Telecoming we would like to acknowledge the winners at the Gaming, Sports and Entertainment category:

🥈 Craft Campus by ArticKraft for Universidad Europea.

🥉 The Rebel Moon experience presented at the Gamergy by GGTech Entertainment in collaboration with Wavemaker for San Miguel.

Congratulations!