Six ways to digitize sporting events in 2024 In recent years, the sports industry has witnessed a significant shift towards embracing digital technologies, fundamentally transforming how fans interact with their favorite sporting events. Driven by a desire to...
EU Digital Identity: A Step Towards Safer Digital Payments The European Union (EU) Digital Identity project, spearheaded by the European Commission, marks a significant leap towards creating a secure and straightforward system that enables citizens and...
Unlocking Gen Z: Marketing Tips for Success Marketing has drastically evolved in recent years, driven by technological and social changes. One of the demographic groups redefining marketing rules is Generation Z. This article explores how brands can...
A twist in the paradigm: TikTok as information source “Man is a social animal” stated Aristoteles in his work Politics around 384-322 a.C. And, as such, it has a need for information and to be updated on the happenings of the surrounding environment. Throughout...
The Rise of Social Media: AI and E-commerce on the Spotlight IAB Spain has recently published its annual report about the use of social media which aims to measure the evolution and outstanding tendencies in networking site usage and quantify its penetration....
The Science of Responsive Web Design It is a known fact that people like to interact with websites designed interactively, and don’t pay attention to those with a dull interface. Businesses that understand how a creative design can influence the buying...