Programmatic, the digital advertising cornerstone

Programmatic, the digital advertising cornerstone

Real-time relevant information is what advertisers and users are looking for, and programmatic advertising makes it possible. This intelligent technology can analyse data to segment our audience, something that a priori seem quite simple, but it’s really a...
Technology and digital Advertising, a perfect match

Technology and digital Advertising, a perfect match

Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....
Digital Media grows by 13.5% compared to 2017

Digital Media grows by 13.5% compared to 2017

Thanks to the data provided by different agencies, IAB Spain has carried out a new study showcasing the results on Digital Advertising Investment for 2018. This report allows us to identify and delve into media buying trends and investment figures. It highlights a...