Thanks to the data provided by different agencies, IAB Spain has carried out a new study showcasing the results on Digital Advertising Investment for 2018. This report allows us to identify and delve into media buying trends and investment figures. It highlights a...
We are proud to present Rouge, our new AdTech performance agency. Rouge arises from the merger of technical innovation and advertising talent, it’s the application of our own technology to the advertising industry… say hello to the AdTech concept....
The Mobile Industry’s Impact over the European Economy The mobile ecosystem is one of the fastest growing ones in terms of innovations with a huge social and economic impact behind it. There is no doubt about the decisive role of the telecommunications services in...