Digital advertising needs technology to fight against fraud
Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing...
Rouge Agency drives digital transformation
Rouge Agency firmly believes that the interaction between brands and users is changing promoted by technology. Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption...
About telco and content
Google published last June an infographic about the digitalization of the telecommunications market. The user of telco services has changed the way he buys. If in 2013 almost 7 out of 10 users use different channels, today the web dominates, and the need to...
From Influencers Marketing to Audience Marketing
As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we’re really interested in is the great lesson that the digital market has recently left us. According to the IAB, 85%...
The trends & future of data
Big data is a unique tool for both businesses and companies’ customers. It enables both parties to find relevant content from one to another. Big data expenditure The volume of data has increased massively over the last few years, and it is expected to grow even...ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
