Programmatic, the digital advertising cornerstone
Real-time relevant information is what advertisers and users are looking for, and programmatic advertising makes it possible. This intelligent technology can analyse data to segment our audience, something that a priori seem quite simple, but it’s really a...
Technology and digital Advertising, a perfect match
Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....
Digital Media grows by 13.5% compared to 2017
Thanks to the data provided by different agencies, IAB Spain has carried out a new study showcasing the results on Digital Advertising Investment for 2018. This report allows us to identify and delve into media buying trends and investment figures. It highlights a...
Introducing Rouge, our new digital advertising agency
We are proud to present Rouge, our new AdTech performance agency. Rouge arises from the merger of technical innovation and advertising talent, it’s the application of our own technology to the advertising industry… say hello to the AdTech concept....
The Mobile Industry Impact over the European Economy
The Mobile Industry’s Impact over the European Economy The mobile ecosystem is one of the fastest growing ones in terms of innovations with a huge social and economic impact behind it. There is no doubt about the decisive role of the telecommunications services in...ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
