About telco and content
Google published last June an infographic about the digitalization of the telecommunications market. The user of telco services has changed the way he buys. If in 2013 almost 7 out of 10 users use different channels, today the web dominates, and the need to...
From Influencers Marketing to Audience Marketing
As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we’re really interested in is the great lesson that the digital market has recently left us. According to the IAB, 85%...
The trends & future of data
Big data is a unique tool for both businesses and companies’ customers. It enables both parties to find relevant content from one to another. Big data expenditure The volume of data has increased massively over the last few years, and it is expected to grow even...
Programmatic, the digital advertising cornerstone
Real-time relevant information is what advertisers and users are looking for, and programmatic advertising makes it possible. This intelligent technology can analyse data to segment our audience, something that a priori seem quite simple, but it’s really a...
Technology and digital Advertising, a perfect match
Industry experts have spent decades defining the concept of AdTech. From Telecoming, through our Rouge agency, we are interested in championing this term. That’s why today we dedicate a moment to think about its meaning and its impact in the advertising world....ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
