Snackable content is a strategy that, in the last times, has succeeded due to his creative resources. But… What is it about? This digital format consists of generating content for a fast consumption taking care of the visual aspect. Creativity and speed are...
Children learn to play and play to learn. The fact is that fun and knowledged must always go together. Today’s world, toy companies have understood how to keep kids interested in learning and adults interested in buying, at the same time. According to Wikipedia,...
Artd Technological innovation has dominated the last decade. But what will 2020 bring us? Mobile commerce keeps growing more and more As we have seen over the last few months, more consumers choose mobile devices to make their purchases online. According to Statista,...
Women are protagonists worldwide. Now more than ever, she leads the conversation and plays an essential role in society. Technology has contributed to the women’s empowerment, but at the same time, women have driven the development of technology in many...
Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023,...
Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing...