European investment in digital advertising will exceed € 57,000 million this year
Rouge Agency, our AdTech agency, has carried out an analysis of the digital advertising industry and its promising future. At the end of this year, the investment in digital advertising in Europe will reach €57.232M, with a growth rate of 22% year-on-year until 2023,...
Digital advertising needs technology to fight against fraud
Last week we hosted in our office the MMA’s event, Tackling Mobile Ad Fraud, to brought together players experienced in mobile fraud. This initiative comes after the recent incorporation of Rouge AdTech Agency as a new partner of the Mobile Marketing...
Rouge Agency drives digital transformation
Rouge Agency firmly believes that the interaction between brands and users is changing promoted by technology. Our Agency Director, Verónica Hernández, speaks to El Publicista about the promising future that the advertising market is facing thanks to the irruption...
About telco and content
Google published last June an infographic about the digitalization of the telecommunications market. The user of telco services has changed the way he buys. If in 2013 almost 7 out of 10 users use different channels, today the web dominates, and the need to...
From Influencers Marketing to Audience Marketing
As experts in the advertising industry, we understand the importance of social networks in marketing strategies. Addressing the audience that we’re really interested in is the great lesson that the digital market has recently left us. According to the IAB, 85%...ARE YOU INTERESTED IN COLLABORATING IN OUR BLOG? CONTACT US!
