Why we are in love with Cloud Computing Since its advent, cloud computing has continued to gain prominence in workplaces, triggering a disruptive digital migration from traditional IT infrastructure to cloud-based services. As a result, cloud computing has become...
About user-machine communications This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has...
4 Vital Steps to Create a Killer Content Strategy for Your Business It seems that it’s not possible to build up a brand’s online presence without a proper content strategy. After all, content is king and the currency that represents your brand’s value for the...
Technology to fight fraud In a world where digitalisation is increasingly present, fraud has become a real warning. The digital ecosystem is growing along with the danger in the online industry. 2020 ended with more than 4.54 billion internet users, 298 million (7%)...
Data Privacy vs Brand Personalization The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system...
How to Write SEO-Friendly eCommerce Product Description? Just like any other market, eCommerce businesses need to pay attention to the content they’re publishing. Your content marketing strategy plays a key role in building brand awareness and creating a...