Verónica Hernández (Rouge): “Technological advertising will gain ground over conventional models”.

by Telecoming | Aug 11, 2021 | Blog, Our stories, TECH

Verónica Hernández (Rouge): “Technological advertising will gain ground over conventional models”. Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation. She truly believes adtech will...

Why we are in love with Cloud Computing

by Telecoming | Jul 21, 2021 | Blog, Our stories, TECH

Why we are in love with Cloud Computing Since its advent, cloud computing has continued to gain prominence in workplaces, triggering a disruptive digital migration from traditional IT infrastructure to cloud-based services. As a result, cloud computing has become...

About user-machine communications

by Telecoming | Jun 24, 2021 | Blog, Our stories, TECH

About user-machine communications This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has...

4 Vital Steps to Create a Killer Content Strategy for Your Business

by Telecoming | Jun 16, 2021 | Blog, Our stories, TECH

4 Vital Steps to Create a Killer Content Strategy for Your Business It seems that it’s not possible to build up a brand’s online presence without a proper content strategy. After all, content is king and the currency that represents your brand’s value for the...

Technology to fight fraud

by Telecoming | Jun 8, 2021 | Blog, BUSINESS, Our stories, TECH

Technology to fight fraud In a world where digitalisation is increasingly present, fraud has become a real warning. The digital ecosystem is growing along with the danger in the online industry.   2020 ended with more than 4.54 billion internet users, 298 million (7%)...

Data Privacy vs Brand Personalization

by Telecoming | Jun 2, 2021 | Blog, Our stories, TECH

Data Privacy vs Brand Personalization The value of personalizing marketing and e-commerce experiences has been recognized for almost a decade now. However, many brands still find it challenging to collect the data required to build a genuinely personalized CRM system...