How will mobile advertising evolve? There is no doubt that the last 2020 was an important year for the evolution of mobile advertising. Users have been using this device more than ever as a tool for communication, entertainment, shopping, etc. And it seems to be just...
Myths and Truths About How to Start a New Business There are a lot of myths around businesses. Many of these come from the notion that all companies are giant entities, but most aren’t. Businesses are about ordinary life, dealing with everyday needs like...
Top 5 articles to read this summer If you’re reading this, it’s because you’re passionate about technology and marketing. As we know it’s not always easy to find the time to read and keep up to date, we’ve created a top 5 of our most...
Verónica Hernández (Rouge): “Technological advertising will gain ground over conventional models”. Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation. She truly believes adtech will...
Why we are in love with Cloud Computing Since its advent, cloud computing has continued to gain prominence in workplaces, triggering a disruptive digital migration from traditional IT infrastructure to cloud-based services. As a result, cloud computing has become...
About user-machine communications This year, 2,360 M users will communicate with brands through chatbots and 1,515 M through RCS technology. These data from a report elaborated by our partner Juniper Research inspire us to think that user-machine communication has...