The rise of NFTs in basketball culture NFTs are a relatively new form of digital assets that can be used in sports. Their name means non-fungible tokens, that is they are unique and cannot be exchanged for other items. In the case of sports, this means you...
Our tribute to Design On April 27th we celebrate International Design Day. This date was established in 1995 by the International Council of Design (ICoD), a non-profit organization that aims to promote advanced design worldwide. The goal of ICoD is simple: to...
The most iconic campaigns awarded at the Webby Awards The nominees for the Webby Awards, better known as the Oscars of Internet, were announced a few days ago. These awards, presented by the International Academy of Digital Arts & Sciences, recognize...
How can sports organizations embrace mobile tech to generate new revenues With the sports industry consuming the highest level of content ever, channels to engage with fans are changing dramatically. Our Chief Strategy Officer, Patricia Peiró Hergueta, was pleased to...
Social media trends that will consolidate in 2023 Nowadays it is clear that social media has given businesses a stage where they can easily launch their marketing campaigns while managing the overall budget very precisely. Today, everyone is looking to attract tons...
5 clues to succeed with your digital customer experience A customer experience strategy includes digital entertainment, data analytics, IT development, and the cloud, among others — a mix of all digital connections an individual has with a brand. We have gotten to a...