Latest trends and the near future of eSports Over the last decade, the eSports scene has transformed from a niche entertainment field into a global phenomenon, with millions of fans tuning in from all over the world. Once relegated to the sidelines of...
B2B video marketing: a comprehensive guide to its impact and evolution The landscape of B2B marketing has evolved dramatically in recent years, with video content emerging as a powerful tool for businesses looking to connect with their audience more engagingly....
Applied AI and its impact on businesses Artificial intelligence (AI) is a scientific field that encompasses a range of techniques and technologies. AI is designed to be able to think like humans by identifying the mechanisms of human intelligence. To achieve...
Web3: a new version of the Internet In a very short time, Web3 has become one of the most talked about terms in the cryptocurrency industry. Since 2021, interest in it has been growing steadily, with many projects claiming to be part of building this new Web....
The impact of digital technology on international relations The world is experiencing a monumental shift as we transition from an “industrial society” to an “information society”. Driven by rapid advancements in information and...
Sports viewing: a game of change We would like to open the discussion about the shifting landscape of sports consumption, highlighting three crucial lessons for broadcasters and rights holders: As the sports marketing landscape evolves, it’s transforming...