Online merchants: please, keep it simple

Online merchants: please, keep it simple

The astonishing importance of data is a fact these days. It is through data that brands try to catch the attention of potential customers, segmenting by age, location, interests… and then re-targeting them once and once again. GDPR in the EU and similar regulations...
Gaming, the latest shot

Gaming, the latest shot

Gaming is a native digital industry developed in parallel with technology. Subscription-based distribution is now the primary method of content consumption for music and TV, and gaming is increasingly embracing the model. Cloud gaming has shaken the industry because...
VR is the new black

VR is the new black

As you may know, in November 2019, we won the Africa Com Awards for our innovation in entertainment. Our proposal was a VR and 360ª video service for mobile users.  According to Wikipedia, Virtual reality (VR) is “a simulated experience that can be similar to...
Subscronomics

Subscronomics

  Technology has driven business models based on subscriptions. The Economic Theory of Innovation and social changes have promoted a new movement: SUBSCRONOMICS. It is a term used to define the crucial role that technology has in models based on recurring...