


How customer journey automation enhances personalization and brand loyalty
How customer journey automation enhances personalization and brand loyalty The value of providing personalized experiences to customers cannot be overstated. According to Accenture, 80% of consumers are more likely to purchase when brands offer personalized...
Latest trends and the near future of eSports
Latest trends and the near future of eSports Over the last decade, the eSports scene has transformed from a niche entertainment field into a global phenomenon, with millions of fans tuning in from all over the world. Once relegated to the sidelines of...
Meeting… Mohamed Benhamadi, Business Development Managing Director
Meeting… Mohamed Benhamadi, Business Development Managing Director We are back with a new edition of ‘Meeting our team’! Our last guest to this section was Verónica Hernández, our Performance Marketing Director, that shared with us her experience coordinating and...
B2B video marketing: a comprehensive guide to its impact and evolution
B2B video marketing: a comprehensive guide to its impact and evolution The landscape of B2B marketing has evolved dramatically in recent years, with video content emerging as a powerful tool for businesses looking to connect with their audience more engagingly....