Myths and Truths About How to Start a New Business There are a lot of myths around businesses. Many of these come from the notion that all companies are giant entities, but most aren’t. Businesses are about ordinary life, dealing with everyday needs like...
Top 5 articles to read this summer If you’re reading this, it’s because you’re passionate about technology and marketing. As we know it’s not always easy to find the time to read and keep up to date, we’ve created a top 5 of our most...
Verónica Hernández (Rouge): “Technological advertising will gain ground over conventional models”. Verónica Hernández, Director of our Adtech Agency Rouge, talked to El Publicista about new advertising models consolidation. She truly believes adtech will...
Considering our team as a key resource in building our brand strategy is something necessary. The digital revolution and, specifically, the consolidation of social networks have multiplied the impact and influence that employees can have in increasing the...
Payment trends to be aware of As you know, Telecoming has been a specialist in mobile payment since 2008. If we have learned something in these years, it is that the payment moment is a very tough battle. Our industry has always work to increase conversions (it does...