Nick Mardell, Juniper Research: “The most significant key segment will be digital games” We have had the pleasure of interviewing our blog, Nick Mardell, VP of Sales at Juniper Research, a company that provides market sizing and forecasting,...
Social networks as drivers of human relations The increasing use of social networks leads to increased communication and, therefore, to more fluid exchanges between different nationalities: networks facilitate international relations. New information and...
Mobile advertising: monetizing the gaming experience With a vast selection of over nine million mobile apps, making a mark in such a crowded marketplace can be a real challenges. For mobile game developers, consistent revenue is a concern. Thankfully, with the...
How customer journey automation enhances personalization and brand loyalty The value of providing personalized experiences to customers cannot be overstated. According to Accenture, 80% of consumers are more likely to purchase when brands offer personalized...
Latest trends and the near future of eSports Over the last decade, the eSports scene has transformed from a niche entertainment field into a global phenomenon, with millions of fans tuning in from all over the world. Once relegated to the sidelines of...