European Sport Sponsorship Market: Reaching a new record high The sports industry is a dynamic and robust environment to engage with fans worldwide. In this sense, brands have an opportunity to establish deeper connections with the public and present their...
UGC: the powerhouse of social commerce In the dynamic realm of e-commerce, a silent yet potent revolution is underway, reshaping the paradigms of business-consumer interactions. This revolution is powered by user-generated content (UGC), a force that is...
Payments ecosystem: behind technological innovation approaches Envision a scenario where you enter a store, collect your desired items, and effortlessly walk out, with the payment automatically processed as you exit. There are no queues, no waiting, and no need...
The driving force for change of the younger generation in the sports industry Sport, in all its forms and with less and less distinction between some sports and others, is being an increasingly multicultural and globalized phenomenon, also reaching the youngest...
MWC 2024: an edition of solid emotions and innovations From Telecoming, we have had one more year the opportunity to attend the Mobile World Congress in Barcelona, hand in hand with Red.es, as one of the 45 technological companies that take part in the Spanish...